Industry Events

Texas Hill Country Wineries’ (THCW) growth extends beyond winery members and Passport events. Recognizing the importance of fostering knowledge and expertise within the industry, the association has expanded its offerings to include a diverse range of industry education events. These events center around key aspects such as grape cultivation in the unique Texas climate, the art of winemaking, effective marketing strategies, and overall business development. By providing valuable resources and insights, THCW is dedicated to supporting Texas wineries throughout the state and empowering their continued success.

Tasting Room Manager Luncheon

Join us for the next Tasting Room Manager Luncheon and enjoy an opportunity to learn from and connect with other professionals in the industry. 

We will meet on Tuesday, 26th at Slate Theory Winery in Fredericksburg. Beginning at 10:30, we will do introductions and move into a round table discussion on current happenings in the tasting room and last minute details for the upcoming solar eclipse. Afterwards there will be a boxed lunch provided (for those with a purchased ticket), more opportunity for networking and a tasting provided by Slate Theory Winery. 

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Commitment to Quality

Each of our association wineries has its own personality, terroir and style of winemaking, yet they all share a commitment to quality, hospitality and a fervent passion for their craft. With over 60 unique and visually stunning wineries scattered throughout the Hill Country, there’s someplace new to explore around every bend and an exquisite glass of wine waiting for you through each door. 


Other Upcoming Events

With a calendar brimming with engaging activities including THCW’s four signature Passport events, roadshow events and winemaker dinners, as well as weekly member winery events, there is always something going on in the Hill Country. Come enjoy food, wine, weekly live music, grape stomps, holiday events and so much more.

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Experience the Magic

The Texas Hill Country attracts visitors all year round. Whether it’s wildflowers in the spring, water sports in the summer, or dazzling displays of Christmas lights in the winter, there’s always something to enjoy in the Texas Hill Country. Explore quaint small town shops and merchants, a variety of local restaurants, gorgeous state parks, rich historical sites, and land brimming with opportunities for hunting and hiking. There truly is something for everyone. Come fill up your cup - literally - and create unforgettable memories. 


We’d love to hear from you. Get in touch with us today!

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