Industry Events

Texas Hill Country Wineries’ (THCW) growth extends beyond winery members and Passport events. Recognizing the importance of fostering knowledge and expertise within the industry, the association has expanded its offerings to include a diverse range of industry education events. These events center around key aspects such as grape cultivation in the unique Texas climate, the art of winemaking, effective marketing strategies, and overall business development. By providing valuable resources and insights, THCW is dedicated to supporting Texas wineries throughout the state and empowering their continued success.

2027 Hill Country Wine Symposium

The Texas Wine Standard: Defining Excellence in Quality, Hospitality & Business

This highly anticipated event spans two immersive days, offering an array of engaging seminars, enlightening lectures, and thought-provoking panel discussions. With over 20 sessions meticulously curated across three dedicated tracks —Vineyard, Winery, and Business, —the Symposium provides a comprehensive exploration of various aspects of the wine industry through tastings, breakouts and workshops, as we focus on the theme:

Join us January 11-13, 2027 at Horseshoe Bay Resort

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2027 Hill Country Wine Symposium - Sponsor & Exhibitor Info & Registration

The Texas Wine Standard: Defining Excellence in Quality, Hospitality & Business

As one of the premier gatherings of Texas wine industry professionals, the Symposium brings together winery owners, winemakers, growers, and key decision-makers from across the state for two days of education, networking, and collaboration. Join us in this unique opportunity to connect directly with the people shaping the future of Texas wine.

January 11-13, 2027 | Horseshoe Bay Resort

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#THCW

Commitment to Quality

Each of our association wineries has its own personality, terroir and style of winemaking, yet they all share a commitment to quality, hospitality and a fervent passion for their craft. With over 60 unique and visually stunning wineries scattered throughout the Hill Country, there’s someplace new to explore around every bend and an exquisite glass of wine waiting for you through each door. 

EXPLORE THE WINERIES

Other Upcoming Events

With a calendar brimming with engaging activities including THCW’s four signature Passport events, roadshow events and winemaker dinners, as well as weekly member winery events, there is always something going on in the Hill Country. Come enjoy food, wine, weekly live music, grape stomps, holiday events and so much more.

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Experience the Magic

The Texas Hill Country attracts visitors all year round. Whether it’s wildflowers in the spring, water sports in the summer, or dazzling displays of Christmas lights in the winter, there’s always something to enjoy in the Texas Hill Country. Explore quaint small town shops and merchants, a variety of local restaurants, gorgeous state parks, rich historical sites, and land brimming with opportunities for hunting and hiking. There truly is something for everyone. Come fill up your cup - literally - and create unforgettable memories. 

VISIT THE HILL COUNTRY

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