Johnson City, TX (July 22, 2025) — Texas Hill Country Wineries (THCW), the trade association representing 69 member wineries in the Texas Hill Country, today announces a strategic partnership with Wine Folly, the globally recognized wine education platform, to create an immersive, dynamic online Region Guide. This first-of-its-kind digital resource will introduce a national and international audience to one of the largest American Viticultural Areas, bringing greater awareness to the region’s growing prominence in the world of wine.
Wine Folly, renowned for its visually engaging and educational wine content, has created a guide that will allow wine enthusiasts and professionals everywhere to explore the Texas Hill Country through maps, infographics, and in-depth articles. Highlights include:
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History & Heritage: A comprehensive timeline tracing the Texas wine industry from early grape plantings through the AVA’s official establishment in 1991 to the present-day.
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Signature Grapes: Profiles of the Spanish, Rhône, and Italian varieties that flourish in the Hill Country—Tempranillo, Tannat, Mourvèdre, Sangiovese—alongside specialties like Viognier, Vermentino, and Albariño.
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Terroir Deep Dive: Detailed information on the Texas Hill Country’s diverse terroir, including the geography, climate and soils that make the area so unique.
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Travel & Hospitality: Curated tips on planning the perfect wine-centric trip—how to get around, where to stay, where to dine, and what to see in the charming small towns and scenic landscapes that are easy to access from both Austin and San Antonio.
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Member Winery Directory: An interactive gallery featuring THCW member wineries, complete with images, winery profiles, varietal lists, and direct links to featured wines.
“This partnership with Wine Folly represents a monumental step forward for Texas Hill Country Wineries and for Texas wine as a whole,” says THCW President Blake DeBerry. “For the first time, we’re investing in a fully interactive, global-scale educational platform that will showcase the diverse terroir, winemaking styles, and must-visit wineries that make Texas Hill Country one of the most exciting wine regions in the United States.”
Visit Wine Folly’s Texas Hill Country Region Guide here.
