About Us

Promoting a Thriving Community

Texas Hill Country Wineries (THCW) is a non-profit trade association dedicated to promoting both our member wineries and the exceptional Texas Hill Country wine region. From Austin to Fredericksburg, Lampasas to New Braunfels, we bring together a thriving community of winemakers and wine enthusiasts. Through the creation of spectacular events and unforgettable experiences, our goal is to raise awareness, drive visitors to member wineries, provide industry education and support the next generation with scholarships.

Founded in 1999 by a collective of eight visionary wineries, Texas Hill Country Wineries has flourished into an esteemed association with a membership that has grown exponentially. From 16 to 24, 32 to 42, 50 and now surpassing 60 winery members, we continue to showcase the independent origins of our craft and champion our trailblazing members. Our mission is clear: to shine a spotlight on the remarkable Texas Hill Country AVA and the extraordinary wines it yields.

True Texas Ingenuity

Covering 9 million acres, the Texas Hill Country American Viticultural Area (AVA), stands as the 3rd largest AVA in the nation and is home to over 100 wineries with over 60 being members of Texas Hill Country Wineries. Amidst the captivating landscape, approximately 1,000 acres of vineyards flourish, giving rise to delicious varietals rivaling and at times surpassing those grown in France, Italy and Spain - despite the area's rich German heritage. Harnessing true Texas ingenuity, wine growers in this region embrace the challenges and complexities of its unique terroir in order to bring you the best of Texas wine.

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Committed to Quality

Each of our association wineries has its own personality, terroir and style of winemaking, yet they all share a commitment to quality, hospitality and a fervent passion for their craft. With over 60 unique and visually stunning wineries scattered throughout the Hill Country, there’s someplace new to explore around every bend and an exquisite glass of wine waiting for you through each door.

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THCW Hosted Events

To increase traffic to the tasting rooms, the membership originally created five unique Passport events throughout the year. To this day, Texas Hill Country Wineries (THCW) still hosts four of those original events, including Wine Lovers Celebration, Wine & Wildflower Journey, Texas Wine Month and Christmas Wine Affair. Passport events are self-guided driving tours, with wineries offering tastings and discounts. Along the way, you might meet winemakers and owners, hearing first hand of their enthusiasm for their craft. These events showcase the legendary talents of Hill Country musicians, artists, chefs and entertainers of all kinds, creating an unforgettable sensory experience.In addition to the Passport events, THCW also hosts various winemaker dinners and roadshow events throughout the year.

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Encouraging Industry Growth

Texas Hill Country Wineries’ (THCW) growth extends beyond winery members and Passport events. Recognizing the importance of fostering knowledge and expertise within the industry, the association has expanded its offerings to include a diverse range of industry education events. These events center around key aspects such as grape cultivation in the unique Texas climate, the art of winemaking, effective marketing strategies, and overall business development. By providing valuable resources and insights, THCW is dedicated to supporting Texas wineries throughout the state and empowering their continued success.

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Supporting the Community

Driven by a deep commitment to making a positive impact, THCW recognized the potential for further contribution. In 2015, a visionary decision was made to establish a scholarship fund, with a portion of event ticket sales and profits dedicated to supporting Texas students pursuing degrees in fields related to the wine industry.
Since its inception, this initiative has thrived, with nearly $27,000 being awarded over the past few years. This ongoing program serves as a testament to our unwavering dedication to nurturing the next generation of talented individuals who will shape the future of the Texas wine industry.

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It Takes a Team

At the helm of THCW is a dedicated Board consisting of seven passionate members. Supported by specialized committees including Grower-Winemaker, Marketing, Events, Legislative and Community Outreach, this dynamic team works tirelessly to ensure the success of the association. Their collective, volunteer-efforts pave the way for the creation of remarkable events, the establishment of scholarships, and the realization of numerous initiatives that benefit both association members and the wider community.

Meet Our 2025 Board Members & Staff

THCW Board Members

President

Blake DeBerry, Torr Na Lochs Vineyard & Winery
Vice President

Elisa Jones, Elisa Christopher Wines
Treasurer

Livia Schorlemer, Pedernales Cellars
Secretary

Kristen Nelson, Ab Astris Winery
Member at Large

Nichole Bendele, Becker Vineyards
Member at Large

Justine Thompson, Turtle Creek Vineyard/Slate Theory Winery
Member at Large

Mike Batek, Hye Meadow Winery

THCW Staff

Executive Director

January Wiese
Communications Coordinator

Kate LaFleur
Event Coordinator

Reagan Ramsey

THCW Partnerships

Upcoming Events

With a calendar brimming with engaging activities including THCW’s four signature Passport events, roadshow events and winemaker dinners, as well as weekly member winery events, there is always something going on in the Hill Country. Come enjoy food, wine, weekly live music, grape stomps, holiday events and so much more.