In 2015, Texas Hill Country Wineries established the esteemed Hill Country Wine Symposium. This event consists of seminars, lectures, panel discussions and an intimate trade show providing you the opportunity to connect with your current Texas clients, while also meeting new potential accounts.
Event Agenda
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Day 1
Monday, February 5th, 2024
8am: Check-in opens
9am-4pm: Texas Wine Ambassador Certification Course
9am-10am: 2 Breakouts
10-10:30am: Exhibitor Break
10:30-11:30am: 2 Breakouts
11:30-1pm: Lunch on own
1pm-2pm: 2 Breakouts
2-2:30pm: Exhibitor Break
2:30-3:30pm: 2 Breakouts
3:30-4pm: Exhibitor Break
4pm-5:30pm: THCW Annual Owners & General Membership Meeting - THCW Members ONLY
6-7pm: Texas Hill Country Wine Industry Scholarship Awards & Reception (BYOSparkling - drop off at registration desk)
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Day 2
Tuesday, February 6th, 2024
8:30am: 10th Annual Symposium Welcome
9am-10am: 3 Breakouts
10am-10:30am: Exhibitor Break
10:30am-11:30am: 3 Breakouts
11:30am-1pm: Lunch w/ speaker
1-2pm: 3 Breakouts
2-2:30pm: Exhibitor Break
2:30-3:30pm: 3 Breakouts
3:30-4pm: Exhibitor Break
4pm-5pm: 3 Breakouts
5:30-7:30pm: 10th Annual Symposium Reception (BYOW - drop off at registration desk)
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Day 3
Wednesday, February 7th, 2024
8-9am: Breakfast Tacos & Networking
9am-10am: 3 Breakouts
10am-10:30am: Exhibitor Break
10:30-11:30am: 3 Breakouts
11:30-1pm: Lunch w/ speaker
1-2pm: 3 Breakouts
2-2:30pm: Exhibitor Break
2:30-3:30pm: 3 Breakouts
3:30-4pm: Symposium Close & Final Exhibitor Break
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Sched Symposium App
Symposium AppNew this year we'll be using the Sched app to help you navigate the Symposium. The app will include all session details, speaker info, sponsor and exhibitor contacts and more.
Download now to get your account set up, plan out your schedule and start connecting with other attendees.
Interested in becoming an Exhibitor or Sponsor participant?
Available Packages
Sponsor Packages
Please contact January Wiese with any questions regarding becoming a 2024 THCW Symposium Sponsor at January@thcw.com
Presenting Sponsor: Uncork Texas Wines
2024 Hill Country Wine Symposium presented by Company Name. Company name and logo (website link where applicable) listed as sponsor on all conference material, banner/signage in all rooms/conference areas, 4 Symposium registrations, introduction at welcome, collateral distributed, and complimentary Exhibitor Table.
10th Annual Reception Sponsor - $7,500
2024 Symposium Reception presented by Company Name. Company name and logo (website link where applicable) listed as sponsor on all conference material, banner at reception, 2 Symposium registrations and ability to speak at reception, collateral distributed, and complimentary Exhibitor Table.
Reception Wine Glasses - C&C Sales & Marketing/Glass Tech
Symposium App Sponsor - $5,000
Company name and logo (website link where applicable) listed as sponsor on all conference material and in the event app, banner in main ballroom, 2 Symposium registration, collateral distributed, and complimentary Exhibitor Table.
Day 1 Lunch Sponsor: Comerica Bank
THCW President Report & Texas Crush Survey Report – Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in main ballroom, 1 Symposium registration and ability to address group on day of sponsored lunch, collateral distributed, and complimentary Exhibitor Table.
Day 2 Lunch: Vinwizard
Keynote Speaker – Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in main ballroom, 1 Symposium registration and ability to address group on day of sponsored lunch, collateral distributed, and complimentary Exhibitor Table.
Breakfast Tacos: Trysk Print Solutions
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in registration area, signage at buffet table, 1 Symposium registration, collateral distributed, complimentary Exhibitor Table.
Wifi Sponsor: RedChirp
Company name and logo (website link where applicable) listed as sponsor on all conference material, signage at registration noting Wifi directions, sponsor website as landing page when attendees log on to conference Wifi, 1 Symposium registration, collateral distributed.
Audio-Video Sponsor - $2,000
Company name and logo (website link where applicable) listed as sponsor on all conference material, signage in each conference room at speakers/podium,1 Symposium registration, and collateral distributed.
Registration Bags: Gore Cold Storage
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in registration area, 1 Symposium registration, collateral distributed, and company name/logo on tote bags.
Name Badge Sponsor: Frost Bank
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in registration area, 1 Symposium registration, collateral distributed, and company name/logo on lanyards.
Social Media Sponsor- WineCub
Company name and logo (website link where applicable) listed as sponsor on all conference material and social posts, sponsor signage in registration area, collateral distributed, and 2 Symposium registrations.
Tasting Session 1 - $1,500
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, and collateral distributed.
Tasting Session 2 - Capital Farm Credit
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, and collateral distributed.
Keynote Session 1 (Tuesday) Sponsor: Moss Adams
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, and collateral distributed.
Keynote Session 2 (Wednesday) Sponsor: Texas Wine Growers
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, and collateral distributed.
Keynote Session 3 (Monday) Sponsor - TricorBraun WinePak
Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, and collateral distributed.
Coffee Sponsor Day 1: Tarpon Blue Insurance
Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage at coffee station, collateral distributed, and 1 Symposium registration.
Coffee Sponsor Day 2 - Novavine
Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage at coffee station, collateral distributed, and 1 Symposium registration.
Coffee Sponsor Day 3: Tarpon Blue Insurance
Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage at coffee station, collateral distributed, and 1 Symposium registration.
Breakout Session Sponsor (20) - $750/Session: Inland Desert Nursery, Texas Tech University, WinePulse, O-I Packaging
Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor sign during speaker presentation, and collateral distributed. (details coming soon)
Water Sponsor (In-Kind or $2,500)
Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage in registration area, collateral distributed, and 1 Symposium registration.
Print Sponsor (In-Kind Or $2,500)
Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage in registration area, collateral distributed, and 1 Symposium registration.
Sponsor Exhibitor Booth
(If not included in Sponsor Package) At THCW Member Rate $450 – Includes: One exhibitor pass (additional exhibitor $150/each), 6 ft table, chair, lunch both days, and entrance to Symposium Reception for one person.
Exhibitor Packages - SOLD OUT
2024 Exhibitor Spots are SOLD OUT as of 1/5/24. Please consider joining us in 2025.
Please contact Kate LaFleur with any questions regarding becoming a 2024 THCW Symposium Exhibitor at Kate@thcw.com
In celebration of the 10th Anniversary, we’re makings some changes and that includes more space for our partners and exhibitors! For a total of 65 Exhibitors spots in 2024, we will use the foyer and hallways as in previous years and now have room for 30 spots in the first ballroom space. All attendees will enter the ballrooms for the trade show and educational sessions from the main hallway and the breakout room off next to the conference center desk.
Member Exhibitor – $450
Includes 6ft table, chairs, WIFI, lunch Tuesday/Wednesday, receptions, one exhibitor attendee
Non-member Exhibitor – $850
Includes 6ft table, chairs, WIFI, lunch Tuesday/Wednesday, receptions, two exhibitor attendees
Additional:
Additional Exhibitor passes can be purchased for $175/person (includes lunch both days), only to be used for Exhibitors, not guests or clients of Exhibitor Company
Additional table $100
Winemaker Dinner individual seats or full tables will be available soon
Texas Wine Certification Course, separate registration for Monday available soon
Tasting sessions, available soon
Setup
Sunday afternoon or Monday 7am
Check in at Conference Center Registration Desk
Take Down
Wednesday, any time after 2pm
THCW Membership is separate from other Texas associations. If you have questions about membership, please contact January or Kate.
Need Lodging?
Enjoy a stay at Horseshoe Bay Resort - Texas’ premier AAA four-diamond lake and golf resort featuring 72 holes of award-winning Robert Trent Jones golf, full-service marina, spa, tennis and waterfront dining on the shores of Lake LBJ.
A group room rate has be set up for this event - use links below to book
Please note rates expire January 4, 2024. Book early to guarantee your discount.
Join us the night before the 2024 Texas Hill Country Wine Symposium kicks-off for the Winter Winemakers Dinner!
On Sunday February 4th, enjoy an evening at Horseshoe Bay Resort for a perfectly paired dinner with wines from all seven THCW Board Members. Guests will be seated with an owner, winemaker or special representative from Bent Oak Winery, Hye Meadow Winery, Pedernales Cellars, Kerrville Hills Winery, Heath Family Brands, Becker Vineyards and Dry Comal Creek Vineyard.
Texas Wine Certification Course
Our ambassadors in the Texas wine industry play a crucial role in catering to a diverse consumer base, ranging from newcomers to seasoned enthusiasts. To meet consumers at different stages of their Texas wine journey, these ambassadors need a deep understanding of our product and origin, as well as the ability to effectively communicate its significance. Our engaging course for Direct-to-Consumer (DTC) professionals combines interactive exercises, storytelling, and tastings to ensure they can confidently engage consumers and apply their knowledge. Upon completion, participants are awarded a custom Texas Wine lapel pin, symbolizing their strong expertise in wine and their focus on understanding the Texas wine industry. This comprehensive course empowers our ambassadors to connect with consumers, promote the appreciation of Texas wine and contribute to the industry's continued growth.
Event Staff
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Executive Director & Sponsorships
January WieseSilent Auction Coordinator
Donna Rene Johnston -
Comms. Coordinator & Exhibitors
Kate LaFleur
Social Media
Caroline Bradley -
Symposium Committee Chairs
Seth Urbanek & John Cedillo
Photographers
Karen & Bill Peary -
Wine Coordinator
Amie Nemec
On-site Volunteers
Madison Hawkins-Murchison, Lauren Gagner & Makenna Hawkins
We’d love to hear from you. Get in touch with us today!