Texas Hill Country is
Texas Wine Country

Texas Hill Country Wineries (THCW) is a non-profit trade association dedicated to promoting both our member wineries and the exceptional Texas Hill Country wine region. From Austin to Fredericksburg, Lampasas to New Braunfels, we bring together a thriving community of winemakers and wine enthusiasts.Through the creation of spectacular events and unforgettable experiences, our goal is to raise awareness, drive visitors to member wineries, provide industry education and support the next generation with scholarships. Whether you’re new to the world of wine or a longtime aficionado, we invite you to discover the unique flavors, breathtaking landscapes and genuine hospitality that make our region truly special.


Committed to Quality

Each of our association wineries has its own personality, terroir and style of winemaking, yet they all share a commitment to quality, hospitality and a fervent passion for their craft. With over 60 unique and visually stunning wineries scattered throughout the Hill Country, there’s someplace new to explore around every bend and an exquisite glass of wine waiting for you through each door. 


Join us for the Christmas Wine Affair

Make it a Holly Jolly Holiday and join us in the Hill Country this December for the Christmas Wine Affair!

Your signature passport ticket benefits include a complimentary wine tasting and a 15% discount on 3+ bottle purchases at each of the 45+ participating wineries.

This is the time of year we’ve all been waiting for…a chill in the air, baking, wrapping, fireplaces and the Christmas Wine Affair in the Hill Country! Savor all that Texas Wine Country has to offer this holiday season from November 27 – December 22, 2023.


True Texas Ingenuity

Covering 9 million acres, the Texas Hill Country American Viticultural Area (AVA), stands as the 3rd largest AVA in the nation and is home to over  100 wineries with over 60 being members of Texas Hill Country Wineries. Amidst the captivating landscape, approximately 1,000 acres of vineyards flourish, giving rise to  delicious varietals rivaling and at times surpassing those grown in France, Italy and Spain - despite the area's rich German heritage. Harnessing true Texas ingenuity, wine growers in this region embrace the challenges and complexities of its unique terroir in order to bring you the best of Texas wine.

Experience the Magic

The Texas Hill Country attracts visitors all year round. Whether it’s wildflowers in the spring, water sports in the summer, or dazzling displays of Christmas lights in the winter, there’s always something to enjoy in the Texas Hill Country. Explore quaint small town shops and merchants, a variety of local restaurants, gorgeous state parks, rich historical sites, and land brimming with opportunities for hunting and hiking. There truly is something for everyone. Come fill up your cup - literally - and create unforgettable memories. 

Visit the Hill Country


Upcoming Events

With a calendar brimming with engaging activities including THCW’s four signature Passport events, roadshow events and winemaker dinners, as well as weekly member winery events, there is always something going on in the Hill Country. Come enjoy food, wine, weekly live music, grape stomps, holiday events and so much more.

We’d love to hear from you. Get in touch with us today!