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Tasting Room Manager Luncheon Q3 2025

Join us for the next Tasting Room Manager Luncheon at Hye Meadow Winery on August 19th.  WISE (Wine Industry Sales Education) will be doing a two hour workshop on wine clubs and sales from 10am-12pm with lunch following catered by Hye Meadow Winery.

Maximizing Wine Club & Sales Success
With shifting consumer behavior, fewer tasting room visits, and more competition for loyalty, wineries can’t afford to rely on outdated sales and wine club strategies. This focused, two-hour session from WISE equips winery managers with proven tactics to increase wine club acquisition, improve retention, and drive more sales. Attendees will gain insights into current industry trends, learn how to coach teams for higher conversions, and walk away with actionable tools to make every guest interaction count. 


Regular price
$45.00
Regular price
Sale price
$45.00
Tasting Room Manager Luncheon Q3 2025

Tasting Room Manager Luncheon

Who:  THCW Members, Tasting Room Managers , Wine Club Managers, Event Coordinators

What: WISE Workshop- Maximizing Wine Club & Sales Success

When: Tuesday, August 19th | 10:00am – 12:30pm

– 10:00am WISE Workshop

-12:00pm – Optional Boxed Lunch (purchased "with lunch" ticket only) and Networking.

Where: Hye Meadow Winery

10257 West, US-290, Hye, TX 78635

How: $30 Registration | $45 for Registration with Lunch

Please feel free to bring a bottle of wine as a thank you to our host winery.

Tasting Room Sales Training with WISE

Join WISE on August 20th at Texas Wine Collective from 9am-4pm to enhance your tasting room skills. This workshop covers essential topics such as leveraging your brand, understanding buyer psychology, building rapport and emotional connections, identifying buying signals, and emphasizing sales priorities.

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Do you have more questions? We’d love to hear from you.

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Other Upcoming Events

With a calendar brimming with engaging activities including THCW’s four signature Passport events, roadshow events and winemaker dinners, as well as weekly member winery events, there is always something going on in the Hill Country. Come enjoy food, wine, weekly live music, grape stomps, holiday events and so much more.

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