Decanter says, "Picpoul makes a splash in America" -
"In France’s Languedoc, Picpoul de Pinet is one of the oldest varietal wines, produced from the heirloom Piquepoul grape. Stateside, however, the lower alcohol, high acid, dry white wine that translates to ‘lip stinger’ is somewhat of a novelty.
Only recently has it garnered attention from American consumers. Picpoul naturally checks the boxes of the style of wine they’re increasingly seeking; fresh, food-friendly and drinkable on its own."